In 2013 Record TV starts a restructuration in order to meet broadcasting industry trends and to rethinking how broadcaster was doing television.
It was necessary to have a solution that place technology and automation in line with production reengineering, focusing on production processes management and optimization. In mid-2013, GMediaPlan was implemented to ensure broadcaster production management, planning and control in Brazil, including the scripted entertaining production area – RecNov.
The implementation has contributed to optimize planning and control tasks execution. The info from several work areas became included at one single system and motivated employees to think in a different, more integrated and global way.
Record TV is the oldest active broadcaster in Brazil, since 1953 it has been broadcasting entertainment and information programs and highlighted by its alive programs.
Record TV was looking for a better understand of TV world trends. The internet growth and new ways to watch TV have contributed to question the way TV contents were being produced and to fine tune broadcasters to consumer trends.
In order to meet the increasing changes at broadcasting industry, Record TV performed a set of long term restructurings. In 2013 implemented measures related to costs reduction and in 2014 applied strategies focused on how TV is made, with the aim to manage and optimize production processes.
It was necessary to have a solution that place technology and automation in line with production reengineering. It was required a solution capable to manage, organize and estimate costs and time spent in more abstract activities such as scripted entertainment production.
According to Natal Furucho, Record TV strategic planning director during GMediaPlan’s implementation, “TV production will be changing in the next years and we are already concerned on adapting our production and quality standards through automation. It was how GMediaPlan contributed a lot.”
Record TV implemented GMediaPlan integrated at BPM 360 strategy, having the purpose to change the way broadcaster produces its contents. GSoft’s solution was implemented to ensure planning and control of Record TV in Brazil, including the scripted entertainment production area – RecNov.
GMediaPlan began to be implemented in July 2013. At Production Map, Support to Production and Operations area began to plan studios activity. Then planning was extended to other areas, such as Fabrika das Artes, editing islands (PPA, Journalism), lightning, switchers, ENGs (portable production units), journalism mobile units and transports areas.
Adding to this map, it was required coordination at human resource level, combining HR schedules with tasks assignments. Schedules, vacation plans and working time tracking maps (attendance, overtime and absence control) became to be used by Record TV at GMediaPlan. As well people and equipment occupancy analysis have contributed to optmize broadcaster resources management.
GMediaPlan has ensured a complete flow between who requests, for example, an ENG, a link or a transport and who meets and assigns the equipment and human resources.
It allowed to follow the entire production process from planning to execution activity. As Natal Furucho says “GMediaPlan is a tool to manage, which helps thinking the product, schedule production and finish the product”. Edvandro Meireles, project manager at Record when GMediaPlan was implemented, reinforces that “GMediaPlan allows an integrated view of the production activity. It is mainly a tool for planning and control execution“.
At scripted entertainment production area, info became integrated covering all stages of this kind of production, starting at scripted registration, planning, recording scenes to indicators’ analysis.
GMediaPlan’s implementation steered broadcaster’s review of working processes. “As GMediaPlan relies on a global and integrated concept, areas were being motivated to think differently” said Edvandro Meireles, along with other advantages he listed as well as integration, reliability and availability.
The info became centralized. Planning that was once done in spreadsheets and sent by email, is now done at the GMediaPlan Production Map. According to Edvandro Meireles, “GMediaPlan allowed to have an integrated planning, involving all areas that participate on production. Today all participate and communicate in an integrated and real-time way”.
At any moment we can know the activity planning of each production, learning more about the estimated costs and how many hours are allocated at video area, edition, recording and how many ENGs are at a production “. Natal Furucho reinforces “GMediaPlan has helped us to measure the production extension in advance”.
Recognizing the importance of monitoring and controlling costs, Record TV began a process registering all costs center and statistical indices information at GMediaPlan.
To Record TV knowing the costs at the planning stage, before executing tasks, is crucial to avoid budgetary slippages. In order to complete this process, it is in progress the implementation of GMediaPlan’s Budgets and Purchase/External Costs modules.
On the project running, integrations were carried out at several areas, such as SAP, BPC, RN, to ensure Record TV activity info registration at GMediaPlan.
Record TV is the oldest broadcaster in activity in Brazil, since 1953 has been broadcasting entertainment and news content to Brazil and to the rest of the world, through Record TV Internacional. It is also highlighted by its alive programs.
In 2016, Record rebrands to Record TV. It was renamed to consolidate the image of the state-of-the-art and multi-platform broadcast enforcing the concept of TV of the future that is broadcasted across borders.
Headquartered in São Paulo, during the period 2005 – 2015 had specific area to scripted entertainment production – RecNov (Record Novelas) in Rio de Janeiro. In 2015 rents its space, composed by 10 studios and cenographic cities and later in 2016, inaugurates the new Record TV Rio studios.
Record TV coverage near 93% of the national territory and is broadcasted by more than 100 broadcasters. It is also broadcasted in more than 150 countries through Record TV Internacional.