This concept results from the experience in media market of two Portuguese companies GSoft and Proxidados. GSoft is a company with more than 25 years, developing applications for media groups and Proxidados is a company with an extensive experience in providing data center services.
To leverage GoFastWay development and contribute to an effective response on Media Asset Management and Workflow needs, GSoft selected its digital content management solution – GMediaVault.
Nowadays the distribution process of contents to TV channels is provided in a hybrid way: channels that provide FTP services for digital delivery of advertising, such as RTP and NOS, and channels that receive advertising spots on tape.
GoFastWay goes further. Besides the delivery of digital contents, this platform is proposed to normalize their identification as well as to streamline the entire reconciliation process with audiences. As a result MediaMonitor will adopt this unique identifier on their audience reports (eg . PubReport). The concept of unique spot identification, adopted in several areas, such as cinema and publishing industry, allow that all market know the advertising spot by a single code, PUBID.
GoFastWay automates the process of receiving contents by channels, providing different services to ensure that spot delivered meets channel quality criteria. Enhancing an effective quality control, the transcoding to the agreed format by channels is done and the time that the content delivered is ready to be transferred to the channel video servers is ensured.
An integration layer among GofastWay and GMedia AD, (GSoft solution implemented in more than 90% of national TV channels for Management and Sales Advertising) was implemented to automate the reception of advertising spots.
The security level has been enhanced with sharing concept, allowing that after spot registration can be defined who will have access to the content.
Service content upload and sharing is free. An important contribute to build a collaborative environment where the market can display and approve contents. In future is expected to implement editing functionality where users can comment.
On www.gofastway.tv is available all the information about GoFastWay and the link to join the service.